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Sign up to vote on this titleusefulnot usefulcoke(research proposal) by nasirenamembeddownloadread on scribd mobile: iphone, ipad and android.
The company operates a franchised distribution system dating from 1889 where the coca-cola company only produces syrup concentrate which is then sold to various bottlers throughout the world who hold an exclusive territory.
Mind map: Research Proposal Coca-Cola bottled tea -> Agreement, Backround (Competitors, Coca Cola, Purchase and decision making process, Involvement and buyer behaivior, Factors affecting buyer behavior, Brand loyalty, corporate image and repeat purchasing), Appendix (Competitor analysis, Market analysis, Opportunities and threats), Problem definition (Marketing research problem, Marketing decision problem), Cost and timetable, Field/Data Collection, Research design (Design, Method), Research objectives, Executive Summary, Research Organizations and researchers, Data Analysis, ReportingResearch proposal-- coca cola.
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