Research proposal on brand loyalty

A Study of Brand Loyalty in the Business-to-Business Services Sector

What brands can do to remain millennials' brand of choice: develop innovative new products and services (80%), improve design/style to reflect uniqueness (74%), improve product quality (67%), engage in causes, philanthropy, or endeavors that reflect beliefs/values (63%) & limit distribution to maintain the brand's exclusivity (54%) (lim college).Of travelers prefer to receive products and services from a travel brand's own range and 82% want to choose which categories of rewards they receive (collinson latitude).A survey of 10,000+ airline loyalty members indicates that reward choices surprisingly matter much more than program status (loy logic).Just 25% of companies reward loyalty program members based on non-purchase interactions (cap gemini).For every customer experience failure, brands lose an average of 65% of the revenue they would have earned from the affected customer during the following year (sdl).Of millennials ages 18 to 24 and 76% ages 25 to 34 said they would pay for rewards that correspond to their specific needs (loyalty one).Of loyalty program reward mechanisms are triggered by purchases (cap gemini).Of consumers' favorite fast food restaurant doesn't have a loyalty program, 47% don't know if they have a loyalty program & only 26% actually have a loyalty program (technomic inc).Of retailers use points or benefits through the company’s loyalty program as a means of adding value to the customer relationship (colloquy).Of 18-24 year-olds and 34% of 25-34 year-olds said they have never been offered membership in a fee-based program, versus 25% of the general population (loyalty one).Amazon had the highest level of consumer engagement in the online retailer category (brand keys).The total number of members of coalition loyalty programs worldwide is likely to have risen above 2 billion for the first time in 2015 (finaccord).Retailers reveal that customer engagement is their #1 concern; 62% of those retailers said they are increasing their budgets to enhance loyalty initiatives in 2015 (boston retail partners).Of customers using the program’s mobile app are satisfied with the program, as compared to only 45% among members who have not downloaded a mobile loyalty app (bond).Of consumers maintained a consistent level of loyalty to the top 100 cpg brands in the ry that’d be most appealing if compelling benefits were available through a fee-based program: grocery & mass merchandise (35%), credit card rewards(26%), specialty retail (13%), travel (18%) and restaurants (9%) (loyalty one).Primary driver of repeat business according to us small business owners: established relationships with customer base (57%) & loyalty programs (10%) (braun research).Top 3 programs that make its customers more loyal to the brand are gamestop powerup rewards (44%), cabela’s club rewards (43%) & l’oreal paris gold rewards (43%) (bond).Of consumers who already participate in fee-based loyalty programs, 69% said they were enticed by free shipping, followed closely by special discounts at 67% (loyalty one).Top 3 reasons consumers switch brands: cheaper pricing (31%), rude staff (18%) and too many mistakes (16%) (verint).Billion consumers worldwide are likely to be members of at least one coalition loyalty program, which is equivalent to approximately retailers can collect insights from their loyalty-based data to refine pricing, promotions, assortment and marketing to customer preferences, there is a consistent 1% to 4% increase in sales and a 4% to 7% increase in profits (loyaltyone).One-third of travel managers say they actively inform travelers about hotel loyalty programs (gbta).Of the general population said “economical” is the word that best describes their loyalty program participation, versus 56% of millennials (colloquy).Engaged customers are six times more likely to say they would “try a new product or service from the brand as soon as it becomes millennials claim to be more brand loyal today, compared to 39% of consumers in the 35-and-older group (marketing executives networking group).

Research Study based on Customer Loyalty

Of travelers making 0,000 a year or more are likely to spend money when they think they have found a “good deal,” such as those offered to loyalty program members, versus 47% of those making ,999 a year or less (software advice).Of consumers participate in a restaurant loyalty program linked to their mobile device; 39% via paper punchcard; 40% linked to a payment option; 62% credit-card-type swipe card (technomic inc).By comparison, 26% of the general population chose the word “fun,” meaning millennials scored 24% higher on the loyalty-needs-to-be-fun meter (colloquy).A survey of 10,000+ airline loyalty members indicates that reward choices surprisingly matter much more than program status (loy logic).Millennials are more enthusiastic (26%) than gen x (19%) and boomers (13%) about using loyalty rewards to save on the costs of driving (excentus).Shoppers who notify retailers of their poor experience and had their problem completely resolved were 84% less likely than silent shoppers to be at risk of decreasing their spend (loyaltyone).Of millennials are enrolled in 1 hotel loyalty program, 6% are enrolled in 2 and 86% none (software advice).The largest coalition loyalty program in the world by number of members (with around 397 million) is india's max get more program (finaccord).Of companies report they are allocating less than 20% of their marketing budgets to loyalty, yet 58% of companies say that more than 20% of total sales or revenue is attributed to the program (loyalty360).Crew had the highest level of consumer engagement in the apparel retailer category (brand keys).Of millennials stopped using a loyalty program after receiving irrelevant communications, compared to 37% of the general population (colloquy).Top brands that best meet millennial consumers’ expectations and, therefore, to which millennials are most engaged and loyal, are: apple, nike, chipotle, target, amazon, samsung, sephora, levi’s, paypal, old navy, under armour, beats, google, asus, chevrolet, converse, verizon, victoria’s secret, ford and ralph lauren (brand keys).Of millennial social media sentiment toward loyalty programs is negative (cap gemini).Of loyalty programs reward customers for activities such as taking online surveys, rating and reviewing establishments or referring friends to the program (cap gemini).Of enterprise mobile marketers said that their top priority for mobile apps is to enhance the customer experience and drive customer loyalty (followanalytics).Their preferred brand loyalties differ from older consumers by rates of 10%-17% (excentus).Top two reasons consumers stop participating in a loyalty program are: did not provide rewards/offers that were of interest (56%) and too hard to earn points for rewards (54%) (colloquy).Millennials are more enthusiastic (26%) than gen x (19%) and boomers (13%) about using loyalty rewards to save on the costs of driving (excentus).Of women said that getting rewards from a brand makes them stay longer, and not switch to other brands, versus 53% of men (cherry london).Avis had the highest level of consumer engagement for the car rental category (brand keys).Of millennials respond to loyalty cards/discounts, 65% to couponing and 50% to store circulars (iri).Of consumers participate in 0 fine dining loyalty programs, 17% participate in 1, 12% participate in 2, & 4% participate in 3 or more (technomic inc).Of social media sentiment toward loyalty programs is negative (cap gemini).Of consumers said they'd switch to grocery rewards if a grocer offering gas rewards gave them the option of a different type of reward; 24% said they'd stay with gas rewards; 8% said they'd opt for travel rewards; 6% chose electronics, housewares or apparel (loyaltyone).Of consumers participate in a restaurant loyalty program linked to their mobile device; 39% via paper punchcard; 40% linked to a payment option; 62% credit-card-type swipe card (technomic inc).Millennials are more willing than their baby boomer parents or middle-aged generation x consumers to switch retailers (78%) or brands (55%) in order to earn fuel savings rewards.


Research Proposal- Social Media Affecting Brand Loyalty

Of mobile users admitted that loyalty programs and points are the top feature in a mobile wallet, with 56% giving that title to discounts and deals (forrester).Alone, companies spend a staggering billion on loyalty programs every year (cap gemini).Loyalty rewards is ranked above customer reviews (58%) and almost level with brand reputation (69%) in terms of their influence over consumers' decision-making process (collinson latitude).Of consumers ranked the ability to earn points from multiple retailers as one of their top three appealing loyalty program features (colloquy).Of millennials say they are “very likely” to post on social media about a hotel brand for loyalty points (software advice).Of americans think that loyalty programs are part of their relationships with brands (bond).Of millennials were willing to stick with a brand (lim college).Once a customer experiences what they consider a major customer experience failure, 64% will stop recommending the organization, start looking for an alternative brand or actively disparage the company via word of mouth, social media or other online channels (sdl).Of consumers who already participate in fee-based loyalty programs, 69% said they were enticed by free shipping, followed closely by special discounts at 67% (loyalty one).Of travelers making 0,000 a year or more are likely to spend money when they think they have found a “good deal,” such as those offered to loyalty program members, versus 47% of those making ,999 a year or less (software advice).Of consumers maintained a consistent level of loyalty to the top 100 cpg brands in the 3 programs that make its customers more loyal to the brand are kellogg’s family rewards (16%), american eagle outfitters aerewards (14%) and pepsi experience points (12%) (bond).One of the top loyalty programs is denny’s rewards (41%) (bond).Bottom 3 programs that make its customers more loyal to the brand are kellogg’s family rewards (16%), american eagle outfitters aerewards (14%) and pepsi experience points (12%) (bond).Shoppers who notify retailers of their poor experience and had their problem completely resolved were 84% less likely than silent shoppers to be at risk of decreasing their spend (loyaltyone).One-third of travel managers say they actively inform travelers about hotel loyalty programs (gbta).Just 25% of companies reward loyalty program members based on non-purchase interactions (cap gemini).Million department store loyalty program memberships, an 18% increase from last year (colloquy).Of retailers say loyalty programs are the best sales drivers (forrester).Of millennials ages 18 to 24 and 76% ages 25 to 34 said they would pay for rewards that correspond to their specific needs (loyalty one).Of members agree they spend more with brand now a customer experiences what they consider a major customer experience failure, 64% will stop recommending the organization, start looking for an alternative brand or actively disparage the company via word of mouth, social media or other online channels (sdl).Of consumers participate in 0 fine dining loyalty programs, 17% participate in 1, 12% participate in 2, & 4% participate in 3 or more (technomic inc).One of the top loyalty programs is denny’s rewards (41%) (bond).To help you stay abreast of this ever-changing world in which we live, we're collecting every relevant customer loyalty statistic we can find that's released in 89% of consumers agree that good service makes them feel more positive about the brands they engage with, 48% also said they are suspicious about how their data is used (verint).

A study of the factors that influence the brand loyalty of Taiwanese

Reward mechanisms in loyalty programs: purchases (97%), activities (16%), participation in gamification campaigns (14%), mobile app downloads (6%), social media engagement (4%), in-store checkins (2%) (cap gemini).Walmart had the highest level of consumer engagement in the discount retailer category (brand keys).Brands that allocate 20% or more of their budgets toward customer loyalty have a better understanding of their customers (loyalty360).Fully engaged” customers (those with a strong attachment to the brand, or brand ambassadors) deliver a 23% premium over the average customer in share of wallet, profitability and revenue (cap gemini).While 48% of members would like to engage with loyalty programs through their mobile device, only 12% have downloaded a program app, and 60% of smartphone owners are not even aware whether or not their program offers a mobile app (bond).Reward mechanisms in loyalty programs: purchases (97%), activities (16%), participation in gamification campaigns (14%), mobile app downloads (6%), social media engagement (4%), in-store checkins (2%) (cap gemini).Of millennials said it’s important that their loyalty program participation supports lifestyle preferences such as wellness programs, sustainability efforts or a charity, versus 53% of gen x’ers (35-50) and 46% of baby boomers (51 and over) (colloquy).Over half of consumers surveyed said they wanted to see a brand "invest heavily" in rewarding them for their custom (versus 42% who said they were happy with “a little" investment) (cherry london).Of loyalty programs reward customers for activities such as taking online surveys, rating and reviewing establishments or referring friends to the program (cap gemini).Of consumers are willing to recommend providers and brands to others (accenture).Dick's had the highest level of consumer engagement in the sporting goods retailer category (brand keys).Of millennials say the number one reason for joining a hotel rewards program is because they are loyal to the hotel brand (software advice).Top 5 loyalty programs are amazon prime (47%), costco executive gold start membership (45%), kroger fuel (45%), jiffy lube rewards (44%) and denny’s rewards (41%) (bond).Rewards entice 75% of women to trial a brand for the first time s (40%) don’t find loyalty programs as essential as millennials (62%) and genxers (64%) (chase).Travelocity had the highest level of consumer engagement in the online travel site category (brand keys).While a loyalty/rewards program is the component that is most widely included in loyalty strategies (78%), customer experience (69%) and customer engagement (66%) are included almost as frequently (loyalty360).The study found that companies who effectively use twitter and engage in conversations with their followers were most likely to gain brand loyalty from those y driver of repeat business according to us small business owners: established relationships with customer base (57%) & loyalty programs (10%) (braun research).Some of the top loyalty program decliners in the past year were qdoba rewards (-11%) and outback steakhouse my outback rewards (-19%) (bond).Of marketers used mobile campaigns for loyalty efforts, which were the most popular type of mobile campaign (salesforce).The average number of external currency-earning partners per coalition loyalty program is around 93 (finaccord).All of these factors lead to engaged customers delivering three times the value to the brand over the course of a year (rosetta).Winners of the 2015 loyalty360 awards are including, on average, at least 11 different components in their loyalty strategies, compared to help you stay abreast of this ever-changing world in which we live, we're collecting every relevant customer loyalty statistic we can find that's released in millennials said it’s important that their loyalty program participation supports lifestyle preferences such as wellness programs, sustainability efforts or a charity, versus 53% of gen x’ers (35-50) and 46% of baby boomers (51 and over) (colloquy).

Conceptual and operational aspects of brand loyalty An empirical

Of millennials say they would find a mobile app for a hotel’s loyalty program “very” or “moderately valuable" (software advice).Engaged consumers buy 90% more frequently, spend 60% more per transaction and are five times more likely to indicate it is the only brand they would purchase in the 90% of consumers would be likely to sign up if their favorite fast food or fine dining restaurant started a loyalty program (technomic inc).Of millennials feel that online content drives their loyalty to a brand (newscred).While 48% of members would like to engage with loyalty programs through their mobile device, only 12% have downloaded a program app, and 60% of smartphone owners are not even aware whether or not their program offers a mobile app (bond).As many as 45% of loyalty programs follow a tier-based method (cap gemini).The average number of external currency-redemption partners for coalition loyalty programs is 73 (finaccord).Of millennials claim to be more brand loyal today, compared to 39% of consumers in the 35-and-older group (marketing executives networking group).Of millennials most often spend loyalty program points on a free or discounted stay or a room upgrade (software advice).Of retailers plan to participate in mobile loyalty applications in five years (boston retail partners).Of consumers said they’d consider joining a fee-based rewards program if their favorite retailer offered one (loyalty one).Of millennials feel that online content drives their loyalty to a brand (newscred).The average number of external currency-redemption partners for coalition loyalty programs is 73 (finaccord).More than 71% of those making 0,000 or more a year are enrolled in a loyalty program (software advice).Of mobile users admitted that loyalty programs and points are the top feature in a mobile wallet, with 56% giving that title to discounts and deals (forrester).Engagement metrics are used by 60% of companies, followed closely by customer satisfaction (55%) and sales/revenue (53%) (loyalty360).Millennials prefer a variety of rewards activities to save money, including retailer/brand coupons (26%), fuel savings rewards (25%) and instant cash-register discounts (23%) (excentus).Top 5 loyalty program decliners in the past year were qdoba rewards (-11%), kraft first taste (-12%), dove insider (-13%), outback steakhouse my outback rewards (-19%) and my best buy (-27%) (bond).Millennials are more willing than their baby boomer parents or middle-aged generation x consumers to switch retailers (78%) or brands (55%) in order to earn fuel savings potential revenue up for grabs due to changes in consumer spending and switching among brands and providers is $ social media sentiment on loyalty programs was negative among consumers (cap gemini).Top 5 loyalty program climbers over the last year were subway rewards (+31%), barnes & noble member (+31%), the children’s place myplace rewards (+30%), shoprite rewards program (+26%) and lowe’s mylowes (+26%) (bond).Fully engaged” customers (those with a strong attachment to the brand, or brand ambassadors) deliver a 23% premium over the average customer in share of wallet, profitability and revenue (cap gemini).Of customers say they would not be loyal to the brand if it weren’t for the brand’s loyalty program (bond).Of millennials say they are loyal to brands they buy, and 52% will choose quality over price (iri).While 30% of consumers say showing them how the business has improved as a result of their failure will bring them back to the brand, this only works for 8% (sdl). Thesis on security in manet and Thesis statement death penalty paper

Customer Loyalty Statistics: 2015 Edition

Billion consumers worldwide are likely to be members of at least one coalition loyalty program, which is equivalent to approximately consumers find restaurants to be the most appealing category if compelling benefits were available through a fee-based program (loyalty one).Of millennials continued their participation in a loyalty program because it featured a competitive game, or a social element such as badges, leaderboards or 18-24 year-olds and 77% of 25-34 year-olds said they’d consider joining a fee-based rewards program (loyalty one).By comparison, 26% of the general population chose the word “fun,” meaning millennials scored 24% higher on the loyalty-needs-to-be-fun meter (colloquy).Of loyalty program reward mechanisms are triggered by purchases (cap gemini).Of 18-24 year-olds and 54% of 25-34 year-olds said fee-based rewards are better (loyalty one).Of millennials have switched brands in the past year because of poor customer service (aspect software).Of retailers are in search of ways to add value to their retail offerings outside of discounts, promotions and /or loyalty programs (colloquy).Of shoppers who use loyalty programs consider them to be important in their decision to purchase (inreality).About 17% of millennials named google as their most trusted tech brand, followed by apple (12%), facebook (8%), and microsoft (5%) (marketing executives networking group).The most important driver of brand loyalty for millennials is a great product at 77%, followed closely by brand recognition and trust at 69% (newscred).Be sure to check out our ultimate collection of loyalty statistics for these stats as well as others from the past few women said that getting rewards from a brand makes them stay longer, and not switch to other brands, versus 53% of men (cherry london).The fourth overall driver of brand satisfaction is loyalty/rewards programs at 7% (bond).Only 25% of loyalty programs reward customers for some form of engagement (cap gemini).Of those experiencing a customer failure spend the same or less with the brand during the following consumers say relevant offers increase their grocery store loyalty (precima).Of consumers said loyalty programs would be better if they offered more choice and would let them choose the categories of reward they wanted (79%) (collinson latitude).Top two reasons consumers continue to participate in a loyalty program are: easy to understand (81%) and rewards and offers are relevant (75%) (colloquy).One of the top brands that best meets millennial consumers’ expectations and, therefore, to which millennials are most engaged and loyal to is chipotle (brand keys).Of millennials continued their participation in a loyalty program because it featured a competitive game, or a social element such as badges, leaderboards or members agree that they’d modify what brands they purchase in order to maximize the benefits received (bond).Other components commonly included in today’s loyalty strategies that fall outside of the “traditional” functionality are events (47%), employee engagement (37%) and experiential marketing (30%) (loyalty360).For every customer experience failure, brands lose an average of 65% of the revenue they would have earned from the affected customer during the following year (sdl).Of companies report they are allocating less than 20% of their marketing budgets to loyalty, yet 58% of companies say that more than 20% of total sales or revenue is attributed to the program (loyalty360).

Establishing Brand Loyalty through Social Media :: TTU Outpost

Only 25% of loyalty programs reward customers for some form of engagement (cap gemini).Engaged customers are six times more likely to say they would “try a new product or service from the brand as soon as it becomes d consumers buy 90% more frequently, spend 60% more per transaction and are five times more likely to indicate it is the only brand they would purchase in the millennials say they prefer to learn about their loyalty points via a simple notification email, 18% at check-in, 18% via online dashboard & 15% by app notification (software advice).Just 25% of companies reward loyalty program members based on non-purchase interactions (cap gemini).Engaged customers are four times more likely to say they “appreciate when this brand reaches out to me” and seven times more likely to “always respond to this brand’s promotional millennials most often spend loyalty program points on a free or discounted stay or a room upgrade (software advice).Of retailers say their loyalty/rewards program is the best way to connect with consumers (forrester).Of retailers say their loyalty/rewards program is the best way to connect with consumers (forrester).Of travelers prefer to receive products and services from a travel brand's own range and 82% want to choose which categories of rewards they receive (collinson latitude).Of consumers belong to loyalty programs that enable them to save on the cost of fuel, and rank these programs first for membership and activity over credit card cashback rewards, coupons, discounts, airline miles, hotel points and other rewards programs (exentus).He's a frequent blogger on customer and employee engagement & loyalty, consumer trends, and less frequent customers wouldn’t miss a company or brand if they were gone or would leave for a better offer (strativity).Of 18-24 year-olds and 54% of 25-34 year-olds said fee-based rewards are better (loyalty one).Of travel managers are “somewhat interested” or “very interested” in allowing travelers to belong to individual loyalty programs to accrue points more quickly if they booked through a channel agreed upon by both the travel manager and the hotel (gbta).Of marketers ranked mobile loyalty campaigns as very effective or effective (salesforce).Retailers reveal that customer engagement is their #1 concern; 62% of those retailers said they are increasing their budgets to enhance loyalty initiatives in 2015 (boston retail partners).Just 25% of companies reward loyalty program members based on non-purchase interactions (cap gemini).Of millennials say they joined a hotel loyalty program because the rewards were easy to earn (software advice).Of millennials most frequently redeem loyalty points on a free or discounted stay, followed by room upgrades (19%) and airline tickets (12%) (software advice).Loyalty rewards is ranked above customer reviews (58%) and almost level with brand reputation (69%) in terms of their influence over consumers' decision-making process (collinson latitude).When retailers can collect insights from their loyalty-based data to refine pricing, promotions, assortment and marketing to customer preferences, there is a consistent 1% to 4% increase in sales and a 4% to 7% increase in profits (loyaltyone).Of consumers would choose a different brand to earn 25-50 cents per gallon on fuel, 17%-20% would switch retailers to earn 25 cents to per gallon on fuel, and 20% would purchase in-store rather than online to earn 25-50 cents per gallon on fuel (exentus).Winners of the 2015 loyalty360 awards are including, on average, at least 11 different components in their loyalty strategies, compared to consumers said they’d consider joining a fee-based rewards program if their favorite retailer offered one (loyalty one).Of consumers say they join because rewards are offered as part of an existing loyalty program, 40% to save money, 37% to earn rewards where they already shop, 19% to save on the cost of driving, and 15% because the incentive is linked to a credit card (exentus).

BRANDS AND BRANDING: RESEARCH FINDINGS AND FUTURE

We have collections of millennial loyalty stats, employee engagement and loyalty stats and coupon all the winners of the 2015 loyalty360 awards are investing more than 21% of marketing dollars to loyalty compared to one-third of the market at-large (loyalty360).Of consumers participate in more restaurant loyalty/reward programs than they did 2 years ago (technomic inc).Brands that allocate 20% or more of their budgets toward customer loyalty have a better understanding of their customers (loyalty360).The participation rate in multiple loyalty programs is about 10% higher among slightly older millennials (25-34 years old) than younger (18-24 years old) (software advice).Among millennials, who are expected to spend more than 0 billion annually by 2017, negative sentiment towards loyalty programs stood at 85% (cap gemini).The potential revenue up for grabs due to changes in consumer spending and switching among brands and providers is $ consumers would tell friends and family about their experiences, while 27% reported that they would sign up to the company's loyalty scheme (verint).A strategic and open social media plan could prove influential in morphing consumers into being brand s (40%) don’t find loyalty programs as essential as millennials (62%) and genxers (64%) (chase).Of consumers find restaurants to be the most appealing category if compelling benefits were available through a fee-based program (loyalty one).Millennials prefer a variety of rewards activities to save money, including retailer/brand coupons (26%), fuel savings rewards (25%) and instant cash-register discounts (23%) (excentus).More retailers plan to use gamification within loyalty programs in five years (boston retail partners).Of consumers' favorite fast food restaurant doesn't have a loyalty program, 47% don't know if they have a loyalty program & only 26% actually have a loyalty program (technomic inc).Of marketers used mobile campaigns for loyalty efforts, which were the most popular type of mobile campaign (salesforce).Other components commonly included in today’s loyalty strategies that fall outside of the “traditional” functionality are events (47%), employee engagement (37%) and experiential marketing (30%) (loyalty360).He's a frequent blogger on customer and employee engagement & loyalty, consumer trends, and millennials stopped using a loyalty program after receiving irrelevant communications, compared to 37% of the general population (colloquy).The participation rate in multiple loyalty programs is about 10% higher among slightly older millennials (25-34 years old) than younger (18-24 years old) (software advice).Of corporate travel managers agree hotel loyalty programs play at least a “slightly important” role in their negotiations with hotels and 20% admit they play a “very important” or “extremely important” role (gbta).One of the top brands that best meets millennial consumers’ expectations and, therefore, to which millennials are most engaged and loyal to is chipotle (brand keys).Top 3 programs that make its customers more loyal to the brand are gamestop powerup rewards (44%), cabela’s club rewards (43%) & l’oreal paris gold rewards (43%) (bond).Of retailers report that customer loyalty increased due to deploying in-store customer wifi (earthlink holdings).Of consumers say relevant offers increase their grocery store loyalty (precima).Of travel managers are allowed to use individual hotel loyalty accounts when traveling for business (gbta).Avis had the highest level of consumer engagement for the car rental category (brand keys).

A CONCEPTUAL FRAMEWORK TO BUILD BRAND LOYALTY IN

Billion loyalty program memberships in the us, an average of 29 per household (colloquy).Of consumers are loyal to their providers and brands (accenture).Billion loyalty program memberships in the us, an average of 29 per household (colloquy).Of americans think that loyalty programs are part of their relationships with brands (bond).Additionally, companies must constantly interact with their followers in order to build proper brand awareness and millennial social media sentiment toward loyalty programs is negative (cap gemini).Women (67%) are slightly stronger than men (64%) in their belief that rewards are worth paying for (loyalty one).Of corporate travel managers agree hotel loyalty programs play at least a “slightly important” role in their negotiations with hotels and 20% admit they play a “very important” or “extremely important” role (gbta).Of retailers are in search of ways to add value to their retail offerings outside of discounts, promotions and /or loyalty programs (colloquy).While a loyalty/rewards program is the component that is most widely included in loyalty strategies (78%), customer experience (69%) and customer engagement (66%) are included almost as frequently (loyalty360).As many as 45% of loyalty programs follow a tier-based method (cap gemini).Walmart had the highest level of consumer engagement in the discount retailer category (brand keys).Of consumers said rewards in fee-based programs are better than rewards in free programs (loyalty one).Of consumers participate in 0 fast food/take out restaurant loyalty programs, 24% participate in 1, 15% participate in 2 & 7% participate in 3 or more (technomic inc).Frequency of interaction builds loyalty and advocacy: 87% daily, 64% weekly, 49% monthly and 33% few times/year (strativity).Some of the top loyalty program decliners in the past year were qdoba rewards (-11%) and outback steakhouse my outback rewards (-19%) (bond).Chase had the highest level of consumer engagement for the bank category (brand keys).Actively disengaged” customers (those who have negative feelings towards the brand, or spread negative word-of-mouth) represent a 13% discount in share of wallet, profitability and revenue (cap gemini).Air canada had the highest level of consumer engagement for the airline category (brand keys).Of those experiencing a customer failure spend the same or less with the brand during the following american shoppers view customer service as a "true test" of how much a brand values them (aspect software).Top 3 reasons consumers switch brands: cheaper pricing (31%), rude staff (18%) and too many mistakes (16%) (verint).Of consumers said rewards in fee-based programs are better than rewards in free programs (loyalty one).Of consumers are loyal to their providers and brands (accenture).More than half of consumers in a 2013 survey admitted they had abandoned at least one loyalty program in the past year (cap gemini).While 30% of consumers say showing them how the business has improved as a result of their failure will bring them back to the brand, this only works for 8% (sdl).

Whether it is a customer reaching out to a company or a company sharing information with its followers, this constant communication is ideal for encouraging customers to remain brand depot had the highest level of consumer engagement in the home improvement retailer category (brand keys).Of members agree they spend more with brand now travel managers are “somewhat interested” or “very interested” in a corporate loyalty program that rewards companies through various discounts and perks (gbta).Over half of consumers surveyed said they wanted to see a brand "invest heavily" in rewarding them for their custom (versus 42% who said they were happy with “a little" investment) (cherry london).Of millennials say they joined a hotel loyalty program because the rewards were easy to earn (software advice).Of banks think they are doing a good job encouraging strong customer loyalty while only 35% of customers agree (ibm).Millennials are 44% more likely to permanently disengage with brands if they receive high volumes of mass generic email communications (aimia institute).Of millennials say they are “very likely” to post on social media about a hotel brand for loyalty points (software advice).Hotels that had the highest level of consumer engagement were: wyndham microtel (economy), best western (midscale), hyatt (upscale) & fairmont (luxury) (brand keys).Top two reasons consumers continue to participate in a loyalty program are: easy to understand (81%) and rewards and offers are relevant (75%) (colloquy).Frequency of interaction builds loyalty and advocacy: 87% daily, 64% weekly, 49% monthly and 33% few times/year (strativity).Millennials are 44% more likely to permanently disengage with brands if they receive high volumes of mass generic email communications (aimia institute).Category that’d be most appealing if compelling benefits were available through a fee-based program: grocery & mass merchandise (35%), credit card rewards(26%), specialty retail (13%), travel (18%) and restaurants (9%) (loyalty one).Of millennials most frequently redeem loyalty points on a free or discounted stay, followed by room upgrades (19%) and airline tickets (12%) (software advice).Among these silent shoppers, 32% said they were unlikely to recommend the retailer to friends and family (loyaltyone).The fourth overall driver of brand satisfaction is loyalty/rewards programs at 7% (bond).Consumers said the number of brands they consider for a given product or service has increased significantly over the past 10 years (accenture).Of millennials have switched brands in the past year because of poor customer service (aspect software).Of millennials say they prefer to learn about their loyalty points via a simple notification email, 18% at check-in, 18% via online dashboard & 15% by app notification (software advice).More than half of consumers in a 2013 survey admitted they had abandoned at least one loyalty program in the past year (cap gemini).Of consumers are willing to recommend providers and brands to others (accenture).Their preferred brand loyalties differ from older consumers by rates of 10%-17% (excentus).Air canada had the highest level of consumer engagement for the airline category (brand keys).Of social media sentiment toward loyalty programs is negative (cap gemini).Top 5 loyalty program decliners in the past year were qdoba rewards (-11%), kraft first taste (-12%), dove insider (-13%), outback steakhouse my outback rewards (-19%) and my best buy (-27%) (bond).


Of 18-24 year-olds and 77% of 25-34 year-olds said they’d consider joining a fee-based rewards program (loyalty one).Of 18-24 year-olds and 34% of 25-34 year-olds said they have never been offered membership in a fee-based program, versus 25% of the general population (loyalty one).Of consumers ranked the ability to earn points from multiple retailers as one of their top three appealing loyalty program features (colloquy).Over 90% of consumers would be likely to sign up if their favorite fast food or fine dining restaurant started a loyalty program (technomic inc).Top 5 loyalty programs are amazon prime (47%), costco executive gold start membership (45%), kroger fuel (45%), jiffy lube rewards (44%) and denny’s rewards (41%) (bond).Of loyalty program reward mechanisms are triggered by purchases (cap gemini).Of consumers belong to loyalty programs that enable them to save on the cost of fuel, and rank these programs first for membership and activity over credit card cashback rewards, coupons, discounts, airline miles, hotel points and other rewards programs (exentus).Of consumers participate in 0 fast food/take out restaurant loyalty programs, 24% participate in 1, 15% participate in 2 & 7% participate in 3 or more (technomic inc).Of customers using the program’s mobile app are satisfied with the program, as compared to only 45% among members who have not downloaded a mobile loyalty app (bond).Of marketers ranked mobile loyalty campaigns as very effective or effective (salesforce).Of the total membership in loyalty programs, 58% don't actively participate in those memberships (colloquy).These statistics are generated by research firms, loyalty and rewards firms, retailers, and two benefits that motivate consumers to join a loyalty program are: earning points/miles on purchases (56%) and product or service offer/discount (55%) (colloquy).About 17% of millennials named google as their most trusted tech brand, followed by apple (12%), facebook (8%), and microsoft (5%) (marketing executives networking group).Of consumers would tell friends and family about their experiences, while 27% reported that they would sign up to the company's loyalty scheme (verint).Top two reasons consumers stop participating in a loyalty program are: did not provide rewards/offers that were of interest (56%) and too hard to earn points for rewards (54%) (colloquy).Top brands that best meet millennial consumers’ expectations and, therefore, to which millennials are most engaged and loyal, are: apple, nike, chipotle, target, amazon, samsung, sephora, levi’s, paypal, old navy, under armour, beats, google, asus, chevrolet, converse, verizon, victoria’s secret, ford and ralph lauren (brand keys).Of social media sentiment on loyalty programs was negative among consumers (cap gemini).Of consumers' favorite fine dining restaurant doesn't have a loyalty program; 48% don't know if they have a loyalty program & only 23% actually have a loyalty program (technomic inc).More than 71% of those making 0,000 or more a year are enrolled in a loyalty program (software advice).Travelocity had the highest level of consumer engagement in the online travel site category (brand keys).We have collections of millennial loyalty stats, employee engagement and loyalty stats and coupon sure to check out our ultimate collection of loyalty statistics for these stats as well as others from the past few d customers are four times more likely to say they “appreciate when this brand reaches out to me” and seven times more likely to “always respond to this brand’s promotional ment metrics are used by 60% of companies, followed closely by customer satisfaction (55%) and sales/revenue (53%) (loyalty360).Has over 21 loyalty program memberships, but only actively uses 44% of these (cap gemini). Thesis statement on toni morrison, Actively disengaged” customers (those who have negative feelings towards the brand, or spread negative word-of-mouth) represent a 13% discount in share of wallet, profitability and revenue (cap gemini).Of millennials may have abandoned what had been their brand of choice in 2013 because the brand no longer fit their identity, 66% had a simple desire to switch brands, 64% due to the availability of desirable new alternatives and 64% because the brand was no longer unique (lim college).Of consumers would choose a different brand to earn 25-50 cents per gallon on fuel, 17%-20% would switch retailers to earn 25 cents to per gallon on fuel, and 20% would purchase in-store rather than online to earn 25-50 cents per gallon on fuel (exentus).Of millennial social media sentiment toward loyalty programs is negative (cap gemini).Of millennials may have abandoned what had been their brand of choice in 2013 because the brand no longer fit their identity, 66% had a simple desire to switch brands, 64% due to the availability of desirable new alternatives and 64% because the brand was no longer unique (lim college).One of the top loyalty program climbers over the last year was subway rewards (+31%) (bond).Of consumers say they join because rewards are offered as part of an existing loyalty program, 40% to save money, 37% to earn rewards where they already shop, 19% to save on the cost of driving, and 15% because the incentive is linked to a credit card (exentus).Of shoppers who use loyalty programs consider them to be important in their decision to purchase (inreality).The largest coalition loyalty program in the world by number of members (with around 397 million) is india's max get more program (finaccord).Of consumers participate in more restaurant loyalty/reward programs than they did 2 years ago (technomic inc).Of millennials say they are loyal to brands they buy, and 52% will choose quality over price (iri).Among millennials, who are expected to spend more than 0 billion annually by 2017, negative sentiment towards loyalty programs stood at 85% (cap gemini).Of retailers use points or benefits through the company’s loyalty program as a means of adding value to the customer relationship (colloquy).Of millennials respond to loyalty cards/discounts, 65% to couponing and 50% to store circulars (iri).Hotels that had the highest level of consumer engagement were: wyndham microtel (economy), best western (midscale), hyatt (upscale) & fairmont (luxury) (brand keys).Of less frequent customers wouldn’t miss a company or brand if they were gone or would leave for a better offer (strativity).Of consumers said rewards make them more likely to shop with a brand (cherry london).The question that still remains, however, is: can brand loyalty be built and strengthened through social media?A 2012 study in the journal of marketing demonstrated that brand loyalty can stem strongly from word of mouth, which is something at which twitter travel managers are “somewhat interested” or “very interested” in a corporate loyalty program that rewards companies through various discounts and perks (gbta).These four companies were chosen because they were ranked as companies who use “the best practices for brands on twitter” in loyalty programs reward customers for activities such as taking online surveys, rating and reviewing establishments or referring friends to the program (cap gemini).Of retailers say that giving loyalty programs members more reward options is important (colloquy).Of consumers said loyalty programs would be better if they offered more choice and would let them choose the categories of reward they wanted (79%) (collinson latitude).Nearly all the winners of the 2015 loyalty360 awards are investing more than 21% of marketing dollars to loyalty compared to one-third of the market at-large (loyalty360).The most important driver of brand loyalty for millennials is a great product at 77%, followed closely by brand recognition and trust at 69% (newscred). 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More retailers plan to use gamification within loyalty programs in five years (boston retail partners).Of banks think they are doing a good job encouraging strong customer loyalty while only 35% of customers agree (ibm).Of millennials were willing to stick with a brand (lim college).Of millennials are enrolled in 1 hotel loyalty program, 6% are enrolled in 2 and 86% none (software advice).Of consumers said they'd switch to grocery rewards if a grocer offering gas rewards gave them the option of a different type of reward; 24% said they'd stay with gas rewards; 8% said they'd opt for travel rewards; 6% chose electronics, housewares or apparel (loyaltyone).Top two benefits that motivate consumers to join a loyalty program are: earning points/miles on purchases (56%) and product or service offer/discount (55%) (colloquy).Of american shoppers view customer service as a "true test" of how much a brand values them (aspect software).Of loyalty program reward mechanisms are triggered by purchases (cap gemini).Of travel managers are “somewhat interested” or “very interested” in allowing travelers to belong to individual loyalty programs to accrue points more quickly if they booked through a channel agreed upon by both the travel manager and the hotel (gbta).Has over 21 loyalty program memberships, but only actively uses 44% of these (cap gemini).Rewards entice 75% of women to trial a brand for the first time members agree that they’d modify what brands they purchase in order to maximize the benefits received (bond).Only 11% of loyalty programs offer personalized rewards based on a customer’s purchase history or location data (cap gemini).Consumers said the number of brands they consider for a given product or service has increased significantly over the past 10 years (accenture).Of retailers say that giving loyalty programs members more reward options is important (colloquy).Key reasons for negative social media sentiment on loyalty programs: lack of reward relevance, flexibility & value (44%), lack of a seamless multi-channel experience (33%), customer service issues (17%) (cap gemini).Of the general population said “economical” is the word that best describes their loyalty program participation, versus 56% of millennials (colloquy).Of customers say they would not be loyal to the brand if it weren’t for the brand’s loyalty program (bond).Of millennials say they would find a mobile app for a hotel’s loyalty program “very” or “moderately valuable" (software advice).Of social media sentiment toward loyalty programs is negative (cap gemini).Among these silent shoppers, 32% said they were unlikely to recommend the retailer to friends and family (loyaltyone).Top 5 loyalty program climbers over the last year were subway rewards (+31%), barnes & noble member (+31%), the children’s place myplace rewards (+30%), shoprite rewards program (+26%) and lowe’s mylowes (+26%) (bond).Chase had the highest level of consumer engagement for the bank category (brand keys).Of millennial social media sentiment toward loyalty programs is negative (cap gemini).Of consumers' favorite fine dining restaurant doesn't have a loyalty program; 48% don't know if they have a loyalty program & only 23% actually have a loyalty program (technomic inc).Of loyalty programs reward customers for activities such as taking online surveys, rating and reviewing establishments or referring friends to the program (cap gemini). Why abortion should not be allowed essay

Of retailers say loyalty programs are the best sales drivers (forrester).Amazon had the highest level of consumer engagement in the online retailer category (brand keys).Of the total membership in loyalty programs, 58% don't actively participate in those memberships (colloquy).Only 11% of loyalty programs offer personalized rewards based on a customer’s purchase history or location data (cap gemini).Of retailers report that customer loyalty increased due to deploying in-store customer wifi (earthlink holdings).Of travel managers are allowed to use individual hotel loyalty accounts when traveling for business (gbta).Million department store loyalty program memberships, an 18% increase from last year (colloquy).Receiving rewards influences behavioral metrics across both sexes: 65% said it impacts frequency of purchase, 64% said it influences the amount they spend and 69% said that it influences brand trial (cherry london).These statistics are generated by research firms, loyalty and rewards firms, retailers, and consumers said rewards make them more likely to shop with a brand (cherry london).What brands can do to remain millennials' brand of choice: develop innovative new products and services (80%), improve design/style to reflect uniqueness (74%), improve product quality (67%), engage in causes, philanthropy, or endeavors that reflect beliefs/values (63%) & limit distribution to maintain the brand's exclusivity (54%) (lim college).The average number of external currency-earning partners per coalition loyalty program is around 93 (finaccord).One of the top loyalty program climbers over the last year was subway rewards (+31%) (bond).Of social media sentiment toward loyalty programs is negative (cap gemini).Crew had the highest level of consumer engagement in the apparel retailer category (brand keys).Of millennials say the number one reason for joining a hotel rewards program is because they are loyal to the hotel brand (software advice).Of retailers plan to participate in mobile loyalty applications in five years (boston retail partners).While 89% of consumers agree that good service makes them feel more positive about the brands they engage with, 48% also said they are suspicious about how their data is used (verint).Women (67%) are slightly stronger than men (64%) in their belief that rewards are worth paying for (loyalty one).Key reasons for negative social media sentiment on loyalty programs: lack of reward relevance, flexibility & value (44%), lack of a seamless multi-channel experience (33%), customer service issues (17%) (cap gemini).Dick's had the highest level of consumer engagement in the sporting goods retailer category (brand keys).Home depot had the highest level of consumer engagement in the home improvement retailer category (brand keys).Receiving rewards influences behavioral metrics across both sexes: 65% said it impacts frequency of purchase, 64% said it influences the amount they spend and 69% said that it influences brand trial (cherry london).All of these factors lead to engaged customers delivering three times the value to the brand over the course of a year (rosetta).Of enterprise mobile marketers said that their top priority for mobile apps is to enhance the customer experience and drive customer loyalty (followanalytics).Alone, companies spend a staggering billion on loyalty programs every year (cap gemini).

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